⚡ Performance Marketing · India

We turn ad spend into profit.
Not impressions.

₹50Cr+ managed across supplement, fashion, beauty, personal care, grooming and ed-tech brands — at a 4.2x blended ROAS. We report on one number: how much money you made.

Built for brands spending ₹3L+/month on ads — or ready to get there

Applications reviewed weekly · Takes 3 minutes · Come with your numbers

🪜 Ways to Work With Us

Start where your numbers are

A second opinion, a strategy sparring partner, or a full growth team. Every engagement starts with your P&L, not a pitch deck.

Entry Point

Growth Audit

By application Limited slots each month
  • Full ad account teardown (Meta + Google)
  • Creative scorecard vs. category benchmarks
  • Funnel & landing page leak report
  • Tracking & attribution health check
  • Prioritized 90-day action plan — yours to keep
Apply for an Audit
1:1 Deep Dive

Founder Consult

₹7,500 60-minute 1:1 session
  • Direct session with our founder — no account managers
  • Live teardown of your funnel, offers & unit economics
  • Scaling roadmap tailored to your category
  • Recording + written action summary within 24 hrs
  • Fee fully adjusted if you move to a retainer
Request a Consult
Flagship

Full-Service Growth

Flat retainer Switches to % of spend above ₹60L/month
  • For brands spending ₹3L+/month on ads
  • Dedicated media buying pod (Meta, Google, YouTube)
  • Weekly creative testing — statics, UGC & video
  • CRO on landing pages & checkout flows
  • Server-side tracking & profit dashboards
  • Weekly reporting on one KPI: profit
Apply to Work With Us
🔍 The Third-Person View

You can't judge your own game film.
We can.

Whether your ads run in-house or through another agency, the audit gives you an outside, no-stakes read on exactly where money is leaking — from people who look at category ad accounts all day.

  • Account teardown: campaign structure, budget splits, bid strategies, wasted spend
  • Creative scorecard: your hooks, angles and formats vs. what's winning in your category right now
  • Funnel leak report: landing page, offer, and checkout friction costing you conversions
  • Tracking health check: is your data even telling you the truth?
  • 90-day roadmap: a prioritized fix list you can execute with anyone — including your current team

Already have an agency?

Good ones survive an audit. We regularly review accounts run by other agencies and in-house teams, and give you a straight, third-person assessment — what's working, what isn't, what it's costing you.

"We won't pitch you unless you ask. If your current team is doing a great job, we'll tell you exactly that."

Apply for an Audit →
🛠 What We Do

Full-funnel performance.
Zero fluff.

Everything below exists for one reason: to grow your revenue and protect your margins while doing it.

Performance Marketing

Meta, Google, and YouTube ads run by media buyers who live inside your P&L. Customers acquired at CPAs that leave room for profit — then scaled hard.

Creatives & UGC

Direct-response copy and thumb-stopping design. Statics, UGC and video hooks tested weekly — because creative is the new targeting.

Conversion Rate Optimization

Landing pages, product pages, and checkout flows optimized relentlessly. Lower CPAs, higher AOVs, more revenue from traffic you already paid for.

Analytics & Tracking

Server-side tracking, clean attribution, and profit dashboards that tell you exactly which rupee made you money — and which didn't.

Marketplace Growth

Amazon & quick-commerce ads for D2C brands ready to own every shelf. Organic rank + paid placement working together.

Webinar & Funnel Builds

For ed-tech and workshop brands: registration funnels, show-up sequences, and offer optimization that fill cohorts predictably.

🧩 Who We Work With

Niched down. On purpose.

We only take on categories we've already cracked — so your budget benefits from playbooks built on thousands of experiments, not learned at your expense.

Supplements
Fashion
Beauty
Personal Care
Grooming
Ed-Tech
📈 The Numbers

Judge us the way we judge ads:
by the numbers

₹0Ad spend managed
0Average blended ROAS
0D2C & ed-tech brands scaled
0Client retention rate
Supplements · D2C7 months

₹8L → ₹42L monthly revenue without ROAS dropping below 3.5x

5.2xRevenue growth
-31%Blended CAC

Rebuilt the creative pipeline around customer-language hooks, restructured Meta for scale, and fixed a leaking checkout that was silently killing 18% of orders.

Ed-Tech · Workshops90 days

Cost per webinar registration cut 44%, cohorts filling 10 days early

-44%Cost per registration
2.3xShow-up rate

New registration funnel, WhatsApp-first show-up sequence, and offer repositioning took the same ad budget more than twice as far.

Beauty · Personal Care6 months

Scaled into 3 new categories while protecting contribution margin

3.1xMonthly revenue
+22%AOV via CRO

Bundling strategy plus landing page CRO raised AOV enough to unlock aggressive prospecting budgets that were unprofitable before.

🧭 How We Work

From audit to scale in 4 steps

Audit & Diagnose

We tear down your ad accounts, funnel, and creatives, and put a rupee value on every leak we find.

Fix the Foundation

Tracking, offers, landing pages, and creative pipeline set up right before we scale a single rupee.

Test & Learn

Rapid creative and audience testing to find your winning combinations — fast, cheap, and documented.

Scale Profitably

Double down on winners with controlled CPAs. Weekly reporting on the only KPI that matters: profit.

We're deliberately not for everyone

Saying no to the wrong engagements is how we keep a 92% retention rate. We're probably not a fit if:

You're spending under ₹3L/month on ads and not planning to change that — the consult or audit roadmap will serve you better than a retainer
You want cheap leads at any cost and don't track profit or contribution margin
Your product has no repeat purchase or LTV story — ads can't fix broken unit economics
You expect overnight results — our playbooks compound over 90-day cycles
❓ FAQ

Questions founders ask us

What does the growth audit cost?+
There's no fee — but there is an application. We take on a limited number of audits each month because each one gets senior eyes, not an intern with a checklist. We prioritize brands spending ₹3L+/month on ads (or close to it). Some brands hire us afterward, many execute the roadmap with their own team. Both outcomes are fine — we only pitch if you ask.
Is there a minimum ad spend to work with you?+
For the full-service retainer, ₹3L+/month on ads (or genuinely ready to get there). Below that, the honest answer is a retainer isn't worth your money yet — the Founder Consult or the audit roadmap will move you further per rupee.
How do you charge — retainer or percentage of spend?+
A flat monthly retainer scoped to your channels and volume, with performance milestones agreed upfront. Once your spend crosses ₹60L/month, we shift to a percentage-of-spend model — at that scale it keeps our fee proportional to the work and our incentives tied directly to how efficiently your budget grows. Either way, the structure is agreed before we touch a rupee.
How long is the engagement?+
We start with a 90-day sprint — the minimum window to fix foundations, test, and show compounding results — then continue month-to-month. Our 92% retention comes from results, not contracts.
We already have an agency. Can you just review their work?+
Yes — that's exactly what the third-person audit is for. You get a straight assessment of your current setup. If your team is doing well, we'll say so. Several brands use us purely as a periodic second opinion.
How fast will we see results?+
Quick wins — tracking fixes, budget reallocation, killing wasted spend — usually land in weeks 1–3. Creative and CRO compounding takes a full 90-day cycle. Anyone promising a specific ROAS in week one is guessing with your money.
🚀

Your ad account already knows the truth.

Apply for a growth audit and find out what your spend could be doing. If we're not the right fit, you'll know that too — in writing.

📮 Application

Apply for your growth audit

Applications are reviewed weekly. If you're selected, your audit lands in your inbox within 5 working days — we'll reach out if we need account access for a deeper look.

Prefer email?

We keep our client roster small so every brand gets senior attention. If the application isn't your thing, write to us directly:

India · Working with brands worldwide

We prioritize applications from brands spending ₹3L+/month on ads or doing ₹10L+/month in revenue. Everyone gets a reply either way.